Google: The World Wide Interaction

Google. We all know the name and what it can be used for. But what is Google when looked at from a perspective of interactive design? Google is one of the world’s largest and most frequently used interactive platforms, it was originally a search engine designed to assort the importance of individual pages using links to determine their value. But now, it has expanded into fields of innovative technology and other mediums of the World Wide Web.

Google’s interactive features include Google Play, Google Maps, Google Help and – of course – Gmail (Google Mail). These interactive interfaces provide means of entertainment, navigation and travel, assistance and communication to the user. The user experience is successful because it offers a large amount of control, conversational and manipulative features – also providing external sources for content to be shared through social media.

Screen Shot 2017-03-20 at 5.55.55 pm

Target Audience

Google can be used from any digital device such as a mobile phone, tablet, laptop or computer with access to the internet. The accessibility of these technologies today is common – and almost a necessity – but is still unavailable in many communities.

A user needs little knowledge to interact with Google due to its suggestive searches and auto-correct, which makes browsing much easier and convenient. However, basic reading, writing and computer skills are expected of the audience to operate Google’s core functions and navigate correctly through its user platforms – especially Google Maps.


Aesthetics and Functions of Google

Google has amplified the interactive interface through the creation of its own Apps and its famous Google Doodles – which opens the door for users to explore games, animation, events, history, art and culture. The simplistic layout and use of colour and text to identify elements makes navigation easy and convenient.

Google uses Arial as the typeface for all of its search titles, links and descriptions. The Google logo was redesigned in 2015, it used a tailor-made typeface which has been named Product Sans. It has a striking resemblance to that of Futura. And of course, the reoccurring colours used by Google are green, yellow, red and blue. To be more colour specific, here are the colour codes:

Google Green
Hex: #3cba54
RGB: 60, 186, 84

Google Yellow
Hex: #f4c20d
RGB: 244, 194, 13

Google Red
Hex: #db3236
RGB: 219, 50, 54

Google Blue
Hex: #4885ed
RGB: 72, 133, 237


Despite the success and undeniable use of Google for any question, definition, spell-check… or medical self-diagnosis; there is one thing I would change about Google. And that would be the Google applications that are available (Documents, Sheets, Slides and Forms). The reason being that their existence is irrelevant because of the similar – and more efficient – programs already available on the market, such as Microsoft Office, which features the same abilities that the Google apps offer, plus more.

For more information about Google, click here.


Image: Larry Page and Sergey Brin. (2017). Our Story. Retrieved from


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